
Meet the Author
Jinan’s journey began with a deep question: What is the role of beauty in the creation of authentic culture, and how does it arise in humans? This inquiry first took him to traditional, illiterate artisans—keepers of a lived, embodied wisdom. Through them, his exploration expanded to include creativity, cognition, sustainability, and the essence of learning—all integral to the natural cognitive system embedded in these communities.
But his real journey began when he stopped reading completely. This radical step allowed him to disengage from second-hand knowledge and reclaim the natural cognitive system given by life itself. Free from the filtering lens of text and concepts, he began to experience the world directly—through his senses, his being, and his participation in life. This shift transformed not only how he perceived the world but also how he understood knowledge, learning, and selfhood.
There was a time he believed the world could be fixed by doing more—more planning, more systems, more effort. But he came to understand that the crisis we face today is not merely ecological or political—it is deeply cognitive, even spiritual. At its root lies a disconnection: from nature, from our inner selves, and from life’s innate intelligence. Our greatest loss, he believes, is the loss of Being. Modern society has made us addicted to doing—controlling, predicting, fixing—while instilling a deep fear of the unknown. In this process, we’ve lost the ability to trust life, to listen, to play, or simply to Be. Nature does all these effortlessly.
What modernity silently robs us of is our cognitive right—the right to perceive the world directly, to learn from life, to trust our own knowing. From early childhood, schooling replaces curiosity with conformity, questions with answers, wonder with the fear of being wrong.
Jinan's time with indigenous, non-literate communities reawakened a forgotten clarity. He saw children learning autonomously and choicelessly simply by being alive and aware. He saw how knowledge is not transmitted but emerges from immersion in life.
For over three decades, he has been exploring the true nature of learning—not as a process of acquiring information, but as the unfolding of our total being: physical, cognitive, emotional, and spiritual.
He believes that learning, as celebrated by modernity, is overhyped—in reality, it is a natural by-product of living.
Through his work, he now enables parents and educators worldwide recover this deeper wisdom. He supports those, ready to trust life again, and to raise children rooted in existential freedom—not fear, control, or interference.
His ongoing research examines the hidden violence of early literacy and institutional schooling: how they numb the senses, distort perception, and replace direct experience with abstract constructs. His mission is to help people restore their natural ways of Knowing and Being—to return to the intelligence of the body, the senses, and playfulness.
At the heart of Jinan’s work is a simple wish: that children be nurtured in trust, not subjected to tests; that they remain rooted in the Earth, their surroundings, and their own being. Each child is born already carrying this thread of connection, gifted by life itself. Beauty becomes the doorway to restoring the biological bond fractured by schooling and literacy—a bond still visible in children. In such a world, educated adults could turn to children as guides, learning from them how to recover their senses, their roots, and their authenticity.
Jinankb.in

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Core Beliefs
Beauty is nature’s blueprint—an innate alignment guiding life with harmony, appropriateness, and least effort. Rooted in our biology,
it unfolds naturally when we live through our senses, not concepts.

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